Item Bomb!!

I have not seen "Musafir". But the movie had generated a lot of publicity preceding its launch. They were the ones that had sponsored the "Indian Item Bomb" hunt. A lot of "wannababes" had participated in the contest, some had come with their moms in tow. I could just imagine an auntie saying proudly to a correspondent "Mujhe apni baby ko ItemBomb banana hai". But the "item" that finally made it was a girl from Belarus!! Somehow the whole show seems to have been rigged up to ensure that this beauty won. Maybe she already had the signing amount for the movie beforehand. Maybe both, the auntie and her baby can try their hands (hands??) at South Indian movies. We first had the dusky South Indian heroines complaining that the producers were more keen on casting the girls from up north for their fairer complexion. Now I am sure the girls from up north are complaining on similar lines that producers seem to prefer fairer girls from outside. What next?? Albinos?? Btw Belarus does not have much of a film industry.

However it is a fact that the shelf life of all these "Item Nos" seems to be very short. Remember Isha Koppikar of the "Khallas" song ? Long time since she did some Item Number!! Last I saw of her was in the Garnier or L'Oreal ad saying that the hair gel "hid her greys"!!! Wonder if she confused greys with her grey cells!! In stock markets they say that when the local paan-waalah and the milkman start discussing about the bullish stock markets, it is time to book your profits and get out before the markets crash. On similar lines I think the warning for the "Item Nos" is when the grannies/maamis start enquiring about the Yanas and the Koenas.

Actually the "Item Bomb Hunt" advertisements did not say whether male entries were also being "entertained". This would indirectly seem to indicate that we men were not suitable for doing "Item-Numbers" in Bollywood. Sandalwood(Kannada film industry) however seems to have a headstart over this, I read recently in the papers about some Mumbai model(male) who had starred in an "Item Number" for a Kannada movie!! (Mohan must be flexing his muscles;))

But just check out the publicity that these item-girls get as soon as they shed their inhibitions. This seems to have become one fast way to get the audience attention. Neha Dhupia won the Miss IDontKnowWhat , but not many gave her much attention. That was until she starred in "Lulie" (or was it Julie?;) ), after which lot of guys were thinking about her. This fortunately seems to be catching on with more and more girls following suit. See!! ,I am not complaining !!

P.S :: My mother in law has been telling people that I work for a firm called Khoday's. At max I had felt that Kodiak might get misrepresented as Kodak .. but Khoday's?? I am sure this comes close to "Hughes" being called "Huggies".