Just check out Saif in the above picture with his Calvin Klein showing thru. One of these days he is gonna get one hell of a wedgie. The low-rise jeans that is the rage currently(or cause of rage) was introduced by the makers of Calvin Klein. Even though the brand was well known, they were at a severe disadvantage because celebrities just could not show that they endorsed the brand while they were amongst the common 'junta'. So the makers came out with a new style of jeans that would just show the label of what lies beneath. Thus was born the low-rise jean.